Sveba Dahlen becomes a partner of Horni Baketeknikk AS in Norway

Sveba Dahlen continues its investments in Norway and expands its cooperation with the well-established company Horni Baketeknikk AS by becoming a partner in the company. Horni Baketeknikk has for many years been responsible for the Glimek brand in Norway. The cooperation will now expand to also include the rest of Sveba Dahlen’s products. Horni Baketeknikk is an established and well-received actor in the baking equipment industry, meeting the demands and expectations that exist regarding good market knowledge, technical expertise, sustainability and reliability.  This collaboration also means that Horni Baketeknikk will be able to expand its sales and service team in order to always be the most attractive partner for existing and future clients.

Sveba Dahlen’s CEO, Peter Larsson, is very pleased with the agreement:

“Since last summer, Sveba Dahlen is owned by the American Middleby Corporation. The company group includes a number of bakery-related brands and the group has high long-term ambitions in this segment. The industry is moving in a direction where there is a need to consolidate the market and strengthen core competencies. We have found Horni Baketeknikk to be the most qualified partner for us in the Norwegian market. Their long and successful presence in the market, their technical expertise, a knowledgeable service organization and planned investments provide us the greatest confidence in the future.”

Horni Baketeknikk’s CEO, Dag Horni says:

“We have had a long relationship with Sveba Dahlen and feel that this is a good opportunity to go one step further. We see Sveba Dahlen, along with Middleby, as a very strong partner for us and we are very happy that Sveba Dahlen has chosen Horni Baketeknikk as a partner and distributor in Norway. Our strengths and competencies complement each other very well.”

Both companies emphasize the importance of understanding their customer’s daily activities and business. For the customer, it is a lot about getting things to work as easily, smoothly and quickly as possible.

“As a supplier, we need to put ourselves in the customer’s situation and adapt to their needs.  Through a long-term approach and pooling of knowledge and resources, we have a shared ambition to offer our customers a supplier with the best knowledge and highest quality products.”

For further information on the cooperation between Sveba Dahlen and Horni Baketeknikk, please contact Peter Larsson, CEO of Sveba Dahlen, by phone at +46 730 52 27 00 or Dag Horni, Horni Baketeknikk, by phone at +47 918 08 276.